January 14, 2025
This Cookie Notice details relevant information regarding the use of cookies, web beacons and similar technologies in connection to Big Bus Tours websites, and shall be read in conjunction with our Privacy Notice.
Cookies are small text files which are placed in the memory of your browser or device when you make use of websites, in particular when you visit our websites or when you open a message. Cookies allow recognition of a specific device or browser. When you use our websites, we and authorised third party providers make use of cookies and similar technologies (which we will refer to collectively as "cookies"). The cookies used in connection with the websites have various functions:
- They may be technically necessary for the provision of our websites.
- They help us to technically enhance our websites e.g. monitor page loading time.
- They help us to recognise you so we can improve your user experience e.g. by saving data entered into webforms.
- They enable us to personalise your experience and/or send you notifications of offers.
- They enable us to find out if our emails have been read and if you find them useful.
There are a few different types of cookies:
- Session cookies: expire at the end of your session and only allow tracking of your activities during that session. They will not be saved on your device or will only be saved on your device for as long as your browser is active.
- Persistent cookies: remain stored on your device between sessions for a longer period and stay on your computer or device after your browser has been closed. They last for a time specified in the cookie. We may use persistent cookies when we need to know who you are for more than one browsing session. For example, to remember your preferences for the next time you visit.
- First-party cookies: are set by the provider whose online service you are using (i.e., Big Bus Tours), and only that website can read them. They disappear from your computer or device when you close your browser (like Internet Explorer or Safari).
- Third-party cookies: are set by a provider other than the provider whose online service you are using. Some web pages may also contain content from other sites like YouTube or Flickr, which may set their own cookies. Also, if you share a link to a Big Bus Tours page, the service you share it on (e.g. Facebook) may set a cookie on your browser. We have no control over third-party cookies.
Some of these types of cookies are always on when you visit us, and you can’t turn them off unless you change your browser settings. We call these strictly necessary. These cookies are necessary for the operation of our website. These cookies include technologies that allow you access to our site, which are required to monitor the functioning of the site, help prevent fraudulent activity and improve security, and allow you to make use of our functions such as shopping carts or saved search.
We also use functional and performance cookies. These types of cookies allow us to fix errors and ensure that the website is working properly. They also gather information on how many people are using our website. Functional and performance cookies let us try out different ideas on the website to improve visitor experience. These cookies can remember your preferences and settings, and tell us if you have visited the website before, so we know to optimise our website’s colours, font size and layout for your visit, and which messages to display. You can switch these cookies on or off at any time, and you can always change your mind. We also use targeting or advertising cookies to deliver advertisements which are tailored to your web activity. A targeting cookie tracks what you click on while on our website and may share details of what you click on with other organisations (such as advertisers). You can switch these on or off at any time and you can always change your mind.
You can use this link to manage your cookie preferences.
Similar technologies
Similar technologies include local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser to track your activity. Additionally, there are other technologies that function without local storage in your end device and instead make use of browser functions. In this context, a "fingerprint" is created that serves as a unique identifier. These technologies may function across all your browsers, and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device.
Some websites use web beacons, clear GIFs, page tags and web bugs to understand how people are using them and to target advertising to them. They usually take the form of a small, transparent image that is embedded in a web page or email. They work with cookies and capture data like your IP address, when you viewed the page or email, what device you were using and where you were. You can normally render them ineffective by switching off cookies in your browser. There are also browser add-ons and extensions that specifically block web beacons.
Do Not Track (DNT)
Some internet browsers have a DNT setting. This sends a signal to websites asking them not to track your browsing. We do not respond to DNT signals.
Browsers
We encourage you to manage your browser-based cookies by adjusting your device browser settings (e.g., Chrome, Edge, Firefox, Internet Explorer, or Safari).
Previous Notice
View the previous Cookie Policy here.